Conversion Rate Optimization (CRO)
So what is Conversion Rate Optimization (CRO)?
It’s the scientific method of increasing your website's revenue. Our team uses scientific approaches to capture data and analyze the visitors’ behavior; what they’re looking for, what are they trying to accomplish on your website and what is keeping them from doing what you want them to do.
We study the latest statistics and follow the latest scientific experiments about the human behaviour online. Based on those statistic or studies we come up with a hypothesis and we test it.
Let’s make it simple! We make two different versions for the same web page and we change one small thing; particularly what we think is going to make a difference. At the end of the testing period, we compare the results of the two pages and the numbers decide the winner. The numbers are the proof for what works and what doesn’t.
For example, studies have shown that faces looking right at the user have biggest emotional impact on a web page and it will also command the most attention. In some cases, this could be an unnecessary distraction that steals the attention from the brand message, therefore it is best to avoid faces looking right at the user. For instance, you can notice how in the “After” state picture the attention became more focused on the brand message after eliminating the element of distraction.
Conversion optimization is a separate skill. Web designers often don’t look at what works. They just look at what they think looks good, the latest trends or they just want to develop something completely new. They don’t work scientifically and definitely don’t look at data.
We focus on what will bring more in for you. And in that, opinions are irrelevant. The data shows you what is going wrong or what could be better achieved.